Privacy Policy
Last Updated: January 23, 2026
1. Introduction
SelfLoop ("we," "us," or "our") respects your privacy and is committed to protecting personal data. This Privacy Policy explains how we collect, use, and share information when you use our website, dashboard, APIs, applications, integrations, and related services.
2. Information We Collect
2.1. Information You Provide
- Account Information: When you register, we collect your email address, name, organization, authentication credentials, and account settings.
- Team and Organization Information: We collect information about teams, roles, permissions, locations, service accounts, and integration settings.
- Customer Data: Depending on your deployment, the Services may process conversation audio, transcripts, summaries, follow-up drafts, customer interaction metadata, CRM records, knowledge-base materials, uploaded documents, prompts, and configuration data.
- Payment Information: If you subscribe to a paid plan, our payment processor collects billing information. We do not store full credit card numbers.
2.2. Information Automatically Collected
- Usage Data: We collect information about how you interact with our Services, such as pages visited, API endpoints accessed, and features used.
- Device Data: We collect information about the device and browser you use, including IP address, browser type, and operating system.
- Cookies: We use cookies and similar technologies to maintain your session and preferences.
- Operational Data: We may collect logs, performance data, error reports, and security events to operate and protect the Services.
3. How We Use Your Information
We use your information to:
- Provide, operate, and maintain the Services.
- Process transactions and manage your account.
- Send you technical notices, updates, security alerts, and support messages.
- Monitor and analyze trends, usage, and activities in connection with our Services.
- Detect, prevent, and address technical issues, fraud, or abuse.
- Generate transcripts, summaries, analytics, nudges, follow-up drafts, and other configured outputs for your organization.
- Support authorized integrations, such as CRM, identity, communication, or inventory systems.
- Improve the reliability, safety, and performance of the Services.
4. Third-Party Service Providers
We use trusted third-party service providers to help us operate our Services. These providers have access to your information only to perform specific tasks on our behalf:
- Google Cloud Platform: Cloud infrastructure and data storage.
- Cloudflare: Content Delivery Network (CDN), security, and DDoS protection.
- Stripe: Payment processing.
- Transactional Email Providers: Account, security, and support emails.
- Sentry: Error tracking and performance monitoring.
- Google Analytics: Website usage analytics (anonymized where possible).
- AI and Transcription Providers: Audio transcription, language-model analysis, or related AI processing when enabled for your deployment.
5. Conversation Data and Consent
SelfLoop may process conversation data only as configured for your organization. Conversation data may include audio, transcripts, speaker labels, summaries, metadata, AI-generated suggestions, and follow-up content.
Your organization is responsible for determining and administering any required customer, employee, or visitor notices and consents for conversation capture, transcription, monitoring, analytics, and related uses.
6. Data Sharing
We do not sell Customer Data. We may share information:
- With service providers that process data on our behalf.
- With third-party systems you authorize, such as CRM or communication tools.
- With members of your organization according to configured roles and permissions.
- When required by law, legal process, or to protect rights, safety, and security.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
8. Data Retention
We retain personal information and Customer Data for as long as needed to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and follow your organization's configured retention settings where available. You may request deletion of your account and data, subject to contractual, legal, and operational limits.
9. International Transfers
Our Services are hosted in the United States and other regions (via our CDN). By using the Services, you acknowledge that your data may be transferred to and processed in jurisdictions other than your own.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
- Email:
ben@selfloop.ai
