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Terms of Service

Last Updated: January 23, 2026

1. Introduction

Welcome to SelfLoop ("we," "us," or "our"). These Terms of Service ("Terms") govern your access to and use of our website, dashboard, APIs, SDKs, mobile or web applications, integrations, and related services (collectively, the "Services").

By accessing or using our Services, you agree to be bound by these Terms. If you are using the Services on behalf of an organization, you are agreeing to these Terms for that organization and representing that you have the authority to bind that organization to these terms.

2. Description of Service

SelfLoop provides AI-assisted sales intelligence for in-person and high-touch sales environments. The Services may include conversation capture, transcription, summaries, analytics, real-time guidance, knowledge surfacing, follow-up drafts, CRM or workflow integrations, and related administrative tools.

The Services are intended to support your team. You remain responsible for your sales process, employment practices, customer communications, legal notices, consent workflows, and final business decisions.

3. User Accounts

  • Registration: You must provide accurate and complete information when creating an account.
  • Security: You are responsible for maintaining the security of your account credentials (including API tokens) and for all activities that occur under your account.
  • Age: You must be at least 13 years old to use the Services.

4. Customer Data and Ownership

4.1. Your Ownership

You retain ownership of the information, files, prompts, recordings, transcripts, CRM data, knowledge-base materials, and other content you provide to or generate through the Services ("Customer Data"). We claim no ownership over your Customer Data.

4.2. License to SelfLoop

You grant us a limited, non-exclusive license to host, store, process, transcribe, analyze, display, and transmit Customer Data solely as needed to operate, maintain, secure, support, and improve the Services for your organization.

4.3. Confidentiality and Access

Customer Data is private to your organization unless you choose to share it or configure an integration that sends it elsewhere. We do not display your Customer Data publicly.

You are responsible for determining whether conversation capture, transcription, monitoring, employee analytics, customer notices, or consent workflows are lawful and appropriate for your locations, employees, customers, and jurisdictions.

You agree to provide any required notices, obtain any required consents, configure the Services consistently with applicable laws and policies, and use conversation data in a lawful and fair manner. SelfLoop may provide configuration support, but we do not provide legal advice.

6. Acceptable Use

You agree not to use the Services to:

  • Capture, upload, or process information unlawfully or without required authorization.
  • Use the Services for unlawful surveillance, discrimination, harassment, retaliation, or employment decisions that violate applicable law.
  • Upload content that is illegal, harmful, threatening, abusive, harassing, defamatory, obscene, or invasive of another person's privacy.
  • Upload content that infringes on any patent, trademark, trade secret, copyright, or other proprietary rights of any party.
  • Distribute malware, viruses, or any other computer code designed to interrupt or damage the functionality of the Services.
  • Interfere with or disrupt the integrity or performance of the Services.
  • Attempt to gain unauthorized access to the Services or related systems.

7. Integrations and Third-Party Systems

The Services may integrate with CRM, inventory, communication, identity, analytics, or other third-party systems that you authorize. Your use of those third-party systems remains governed by your agreements with those providers.

You are responsible for ensuring that you have the right to connect those systems, transmit data to and from them, and configure integration permissions.

8. Fees and Payments

  • Pilot and Paid Plans: Access to the Services may require a pilot agreement, subscription, order form, or other written agreement.
  • Fees: Fees are billed as stated in the applicable agreement and are non-refundable unless otherwise required by law or expressly stated in that agreement.
  • Changes: We reserve the right to change our pricing upon notice to you.

9. AI Outputs and Business Decisions

The Services may produce summaries, classifications, suggested nudges, follow-up drafts, lead signals, or other AI-assisted outputs. These outputs may be incomplete or inaccurate. You are responsible for reviewing outputs, training your team on appropriate use, and making final decisions.

10. Disclaimer of Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

11. Limitation of Liability

IN NO EVENT SHALL SelfLoop, ITS FOUNDERS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION, LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE SERVICES.

12. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Province of Ontario, Canada, without regard to its conflict of law provisions.

13. Contact Us

If you have any questions about these Terms, please contact us at: